Communities up and down the East Bay corridor have adopted plans for Priority Development Areas (PDAs). The plans are visions for the future of each PDA: the mix of local shops and services, the types of new housing, the neighborhood assets that must be retained, the qualities of streets, parks and gathering places, and strategies for dealing with climate change. Each plan is different because each place is unique. The types of growth expected in each PDA refl ect community aspirations and its specific role on the corridor and in the region—whether as a major employment center, mixed-use neighborhood, main street, or downtown.

Together this diverse set of plans creates a vision for a thriving corridor that is opportunity-rich, resilient, well-connected, and equitable. Achieving this vision requires collaboration across city and county boundaries.

The first step in the East Bay Corridors Initiative is identifying five priorities shared by member cities and counties. Each priority is an element of a strategy to make each PDA a strong community in its own right while also strengthening the corridor as a whole; a set of complete communities that together create a complete corridor. These will be revisited and updated periodically.

East Bay Corridors PDA Priorities

1. Resilience

Making communities resilient in the face of natural disasters, climate change and economic disruptions through safer homes, improved energy and water efficiency, and long-term affordability

2. Community Infrastructure

Creating complete communities through investments that expand the range of essential services available to corridor residents, create attractive public spaces that reflect cultural diversity and improve health and opportunity

3. Community and Corridor Connections

Identifying and completing a convenient, seamless network of transit, pedestrian and bicycle connections that connects residents to neighborhood and corridor-wide destinations

4. Opportunity and Innovation

Strengthening local business districts and access to opportunity for corridor residents by integrating innovative technology, workforce training, and local business support into the revitalization of PDAs

5. Catalyst Development

Supporting the near-term development of portions of PDAs and specific projects identified by community members as catalysts

Priority Development Areas: Focal Points for Investment & Growth

With a host of recently adopted plans and supportive infrastructure, East Bay cities have set the stage for investment in the Priority Development Areas. This page highlights expected employment and job growth over the next three decades.

Graphic: Projected Job Growth Priority Development Areas 2010-2040Graphic: Projected Housing Growth Priority Development Areas 2010-2040

Source: Plan Bay Area

1. Resilience

Communities at Risk in Fragile Housing

Both housing at risk of serious damage during an earthquake or flood and communities with health, safety and economic risks are concentrated in Corridor PDAs

Graphic: Communities 
		at Risk in Fragile Housing


Housing at risk: 30% or more buildings in a Census Block Group susceptible to flooding, liquefaction or ground shaking hazard

Vulnerable Communities: Census Block Groups with at least 3 of 10 indicators of reduced ability to prepare for, respond to and recover from natural disasters such as high levels of poverty, housing cost burden, and isolated elderly population

Many homes in inner East Bay communities are at high risk of significant damage during the region's next major earthquake, forcing residents out of their homes. The predominantly low-income families living in these buildings face an additional risk: displacement prior to or following a natural disaster through dramatic rent increases, eviction or replacement of their homes as market rate units. Many of the families that are most at risk in also currently face risk factors that detract from leading a healthy life such as poor air quality, limited access to healthy food, and crime.

Addressing these challenges, as well as the dependence of corridor communities on distant locations for energy and water, requires an integrated approach to resilience. Resilience is the ability of communities to prepare for, respond to, and recover from disruptions ranging from climate change and earthquakes to recessions, gentrification, and health epidemics. It is also the ability to create communities that are less vulnerable—places where people have stable housing, lower stress levels, a cohesive community and greater access to opportunity; places that can draw upon local sources of energy, food and water if these resources are cut off as a result of events beyond a community's control.

Over the next several decades, the built environment of PDAs—the homes, buildings, streets, commercial buildings, and infrastructure—will need to be retrofitted or rebuilt. This will happen at the same time as new homes, workplaces and transportation systems are constructed. The projects and programs identified by corridor jurisdictions to achieve resilience and community stability take advantage of these changes to the built environment to achieve several goals at once by making homes and communities safe, healthy, and affordable.

Over the long run, this will enable communities and businesses to remain intact and flourish.

Resilience: Projects & Programs

Affordable Housing Acquisition
			and Rehabilitation: Expanded, corridor-wide effort to acquire and rehabilitate existing low-income
			• Focus: areas with highest displacement risk due to rising rents
			and/or rates of eviction; clusters of rental properties with poor living conditions
			• Prioritizes existing residents of acquired buildings and community members
Photo: California Hotel

California Hotel: Acquired and rehabilitated to provide 137 units of permanently affordable housing, on-site health care, and organic garden

Healthy Communities
			Pilot: Two-four year pilot project in multiple communities with disproportionately high
			health risks due to factors such as air quality. 
			• Comprehensive risk assessment and policies, investments and
			• Clear set of guidelines for development projects to mitigate air quality and health impacts and
			simplify environmental review. 
			• Regional agency and local jurisdiction partnership for longterm
Photo: Urban ReLeaf

Urban ReLeaf: urban forestry, job training, and community building in areas with limited greenspace and tree cover.

Safe and Healthy
			Homes: Funding, outreach and incentives to retrofit housing and reduce seismic and flooding risk, increase
			energy and water efficiency, and improve indoor air quality. 
			• Build upon emerging efforts in jurisdictions to
			increase funding opportunities and incentives corridor-wide. 
			• Focus: PDAs; geographic areas with riskfactors
			shown to reduce recovering following natural disasters such as high unemployment and poor health. 
			• Connect to funding to build and acquire affordable housing
Photo: Soft-story housing

Soft story housing in the East Bay

			Infrastructure: Expanded network of sustainable infrastructure along the corridor. 
			• Stormwater, water supply, energy, waste. 
			• Next 1-2 years: analysis of multi-city water
			quality and flooding issues to identify shared green infrastructure systems such as open
			spaces, rain gardens, and trees. 
			• New public spaces, greener streets, improved
			air and water quality. 
			• Allows jurisdictions to complete new statemandate
			for Green Infrastructure Plans. 
			• Long term: pursue joint opportunities to
			improve energy and water efficiency corridorwide
Photo: San Pablo Avenue Green Spine

San Pablo Avenue Green Spine: Seven-city collaboration to create a network of green infrastructure along San Pablo Avenue between Oakland and the City of San Pablo; addresses stormwater challenges that cross city boundaries

2. Community Infrastructure

Photo: Pacific Renaissance PlazaLocal plans for Priority Development Areas envision thriving, healthy places: complete communities with parks and plazas, grocery stores and markets, health and wellness services, and community and cultural centers.

These are the community infrastructure that complement corridor and regional infrastructure such as rapid transit, bikeways, green streets, trails, and fiberoptics. After decades of disinvestment, a large share of inner East Bay PDAs lack many of these basic amenities. Access to healthy food, parks, and quality services—all of which are critical to human development and lifelong health—is often poorer in PDAs than in wealthier neighboring neighborhoods. This stands in the way of both the health of community members and the ability to attract new investment.

Photo: Bway ValdezAs East Bay communities begin to think holistically about health and neighborhood vitality, strengthening community infrastructure has emerged as a top priority. In some PDAs, this involves upgrading existing facilities and services. In others, it requires new facilities or a combination of upgrades and new construction. The level of need varies across communities, reflecting historical conditions and funding levels. Recent projects such as the REACH youth center in Ashland/Cherryland have demonstrated the potential immediate impact of neighborhood infrastructure that meet multiple needs in at-risk communities.

As East Bay communities begin to think holistically about health and neighborhood vitality, strengthening community infrastructure has emerged as a top priority. In some PDAs, this involves upgrading existing facilities and services. In others, it requires new facilities or a combination of upgrades and new construction. The level of need varies across communities, reflecting historical conditions and funding levels. Recent projects such as the REACH youth center in Ashland/Cherryland have demonstrated the potential immediate impact of neighborhood infrastructure that meet multiple needs in at-risk communities.

Community Infrastructure: Projects & Programs

			Parks and Plazas: New or updated parks and plazas in locations identified in plans and community-driven 
			• Provides green space within communities with current deficit. 
			• Allows community gathering and 
			cultural activities reflecting local communities as well as community gardens. 
			• Takes advantage of 
			opportunities to utilize publicly owned land and rights of way, acquire vacant or derelict parcels, 
			revitalize brownfield sites, and integrate public space into development projects
Photo: Oakland Bridge Point Affordable Housing

Photo: South Hayward BART Project
Health and Education
			Anchors: Catalyst projects that improve health, education, and career outcomes.
			• Meets community needs and within walking distance of residents. 
			• Support planned but not fully funded projects; examples include 
			childcare centers, a network of healthy corner stores, and wellness and senior centers. 
			• Support processes 
			to identify gaps in access and identify locations for future projects and programs
Photo: La Clinica de La Raza, Oakland
Public Art: Murals, 
			installations, sculptures and performances in public spaces. 
			• Mix of temporary and permanent; private
			and public spaces and walls.
			• Focus: blank walls along active streets such as San Pablo Avenue and 
			International Boulevard/East 14th Street/Mission Boulevard; BART station areas; parks, plazas
			and other busy public spaces. 
			• Pool of local artists to provide affordable work across corridor tailored 
			to unique cultural and aesthetic qualities of communities and businesses

			Improvement: Improved appearance of building facades along active streets. 
			• Supports local businesses and brings
			commercial streets to life. 
			• Focus: San Pablo Avenue and International Boulevard/East 14th Street/Mission 
			• Modeled after successful programs in corridor jurisdictions prior to dissolution of
			Redevelopment Agencies. 
			• Pool of local architects to provide affordable work across corridor
Photo: Luqman Dragon mural
Photo: Oakland mural
Photo: Laurel District mural
			Community dialogues about the desired qualities of place in PDAs and options for public spaces.
			• Dialogue with city council and planning commission members
			• Community-based design for public spaces, vacant lots, neighborhood circulation
			• Design studios engaging university and high school students
Photo: USC School of
			Architecture Student Charette Competition 2011 02
Photo: Parking lot transformation

3. Community and Corridor Connections

East Bay Urban Trail: Vision for seamless network of on and offstreet pedestrian and bicycle connections
	between neighborhoods, business districts, and critical services. 
	• Allows residents without automobiles to reach critical services; provides
	residents with cars with a convenient alternative
	• Integrates community and corridorwide connections
	• Increases access to PDAs and areas of focused investment
	• Mapping of existing and necessary connections, including improved
	streets, trails and greenways
	• Wayfinding and branding
	• Connects to regional transit networkResidents of East Bay corridor PDAs are much more likely to travel by transit, foot or bicycle than other Bay Area or East Bay residents. Their day-to-day travel has a much smaller impact on the climate and improves the cost effectiveness of BART, AC Transit, WestCat and other public transit. Adding new homes and jobs in the PDAs is expected to reduce the region's Greenhouse Gas Emissions and create a more sustainable future.

Projects that improve connectivity by bicycle, foot, or transit provide multiple benefits. In addition to reducing greenhouse gas emissions by reducing auto travel, they improve health, reduce household transportation costs, and expand the number of opportunities available to low-income residents without access to a car.

Despite recent investments in Bus Rapid Transit, bicycle lanes, and recreational trails, the East Bay Corridor lacks a sustainable transportation network that allows residents to travel conveniently from home to jobs and essential services. Gaps in the pedestrian, bike and transit network can lead residents of low-income communities to miss job interviews and doctor's appointments, and to put their safety at risk by walking along rail rights-of-way and crossing busy streets.

East Bay jurisdictions identified critical connections within and between communities. Connections within communities are typically streetscape improvements such as wider sidewalks, street trees, and bike lanes. Corridor connections include improved bus service, new rail stations and routes, and off-street greenways. Combined, these connections create a seamless network that allows safe, convenient travel to a full range of opportunities by sustainable transportation modes.

Community and Corridor Connections: Projects & Programs

Greenways: Off-street pedestrian 
			and bicycle connections between PDAs with plantings, trees, and public spaces
			• Ohlone Greenway
			• East Bay Greenway
			• San Lorenzo and San Leandro Creek Greenways
			• Off-street neighborhood connectors
Photo: Ohlone Greenway

Ohlone Greenway: Route completed; opportunity to improve lighting, provide public spaces

Photo: East Bay Greenway

East Bay Greenway: Community Vision now partially funded

Complete and Green Streets:
			Streets that are safe and convenient for all travelers, improve water and air quality,
			and provide trees and green space
			• Green Main Streets: San Pablo Avenue, International Boulevard/
			East 14th Street/Mission Boulevard
			• Green Neighborhood Streets: Local streets prioritized for improvement in PDA and
			pedestrian masterplans
			• New local streets providing connections through large blocks to allow walkability
			• Connected to Greenways and transit to create seamless network
			between homes, businesses, and essential services
Rendering: El Cerrito San Pablo 
			Avenue complete street

El Cerrito San Pablo Avenue Specific Plan: San Pablo Avenue complete street"

Corridor Transit: Expanded 
			network of frequent, reliable public transit connecting PDAs to key destinations
			• East Bay Bus Rapid Transit
			• Future Bus Rapid Transit
			• Completion of major projects in adopted plans: new Capitol Corridor
			stations; Union City intermodal station and Dumbarton express
			• BART Metro: more frequent service, new East Bay infill stations; potential
			second transbay tube and East Bay stations
			• Projects to fill gaps between major destinations identified in Emeryville-
			Oakland-Berkeley Transportation Study (EBOTS) and other multi-jurisdiction
Photo: BRT station by AC Transit

Map: EBOTS report 2014


Flexible Transporation:
			Flexible, sustainable transportation options to reach businesses and homes with limited
			transit access
			• Continued expansion of Bay Area Bike Share, focusing on drop off points in PDAs
			• 'Last mile' shuttle and other service to employment centers
			• Continued expansion of car sharing and Electric Vehicle charging
Photo: Bay Area Bike Share

4. Opportunity & Innovation

The East Bay's diverse workforce supports a robust local and regional economy. The University of California at Berkeley is one of the world's leading research universities and creates a host of new companies through its departments and the Lawrence Berkeley Lab. The inner East Bay is also accessible from Silicon Valley, making it an attractive option for companies seeking less expensive space in an environment that welcomes innovation.

The East Bay's economy also faces major challenges. Employers in a wide variety of industries report that young people educated at local high schools and community colleges often lack the skills to fill open job positions. In many cases, these positions go to workers from outside of the East Bay that are able to pay higher rents than longtime residents—contributing to displacement pressure.

To help address this long-term challenge, school and community college districts formed the I-80/880 Consortium to connect students and teachers in career-focused "Linked Learning" programs to employers and career networks. Linked Learning programs focus on Science Technology and Math (STEM) skills, which are well-aligned with the region's growing industries. At the same time, local labs and companies are expanding investment in technologies that will employ workers with STEM training, such as next generation renewable energy and smart vehicles.

The East Bay is also a hotbed of grassroots entrepreneurship in industries ranging from clothing to food to music to furniture. It is also home to a cluster of cutting edge non-profit organizations that develop community-based solutions to economic and health challenges.

Reinvestment and development in PDAs presents an opportunity to build the skills of the local workforce and to offer a stage for East Bay labs, universities, and companies to demonstrate innovative technologies. It is also an opportunity to provide space for scaling up promising local businesses, to expand the amount of space available to the entrepreneurs that create the East Bay's unique local flavor, and to increase the foot traffic in front of existing businesses.

Investment in Priority Development Areas cannot address the full complexity of improved job training and career outcomes. But it can support promising approaches by offering a physical environment in which to insert learning, training, and product development and deployment

Opportunity and Innovation: Projects & Programs

Corridor Small
			Businesses: Supplement existing programs with focused effort to support existing and new local 
			businesses in corridor PDAs
			• Connect corridor businesses to available ground floor space in vacant, rehabilitated,
			and new buildings, and in co-working spaces
			• Expand access to funding sources tailored to local businesses, including a web-based
			• Focus: San Pablo Avenue and International Boulevard/East 14th Street/Mission Boulevard
			• Prioritize businesses that create pedestrian activity or provide direct entrances and
			windows onto main streets
Photo: Oakland barbershop

Photo: El Cerrito Natural Grocery
Career Pathways:
			Work-based learning opportunities for students in K-12 and community colleges as part of infrastructure
			and development projects in PDAs
			• Internships, job-shadowing, on the job training
			• Pool of students: career pathway programs (provide training in middle and high-skill
			professions in addition to core curricula)
			• Pool of businesses: I-80/880 Consortium (career pathways alliance among corridor
			school districts and businesses); public agencies;
			• Integrate student learning into public input and community outreach process for future
			PDA plans
Photo: Job training
Living Labs: Partnership 
			with Lawrence Berkeley Labs, school and community college districts to integrate advanced
			technologies and resource effi ciency into the retrofit of corridor infrastructure
			• Identify areas of corridor to brand as 'Live Labs' where specific technologies are
			developed or a range of technologies and policies help create low-carbon communities
			• Leverage retrofit of public buildings and reuse of public land to deploy technologies
			• Build upon emerging clusters of clean technology companies
			• Link to Career Pathways
Photo: ZNE Center
High Speed Fiberoptic
			Network: Expanded high speed, world class fiberoptic internet network along the East Bay corridor
			• Coverage in all PDAs and clusters of advanced technology and manufacturing companies
			• Analysis and identifi cation of current service and gaps
			• Leverage existing networks such as Lit San Leandro
Photo: Fiber optic cables

Catalyst Development

Each adopted local plan identifies a handful of catalyst development projects and a set of areas in which to focus investment and initial growth.

Some of the catalyst development projects are affordable, mixed-income or market rate housing combined with local services such as grocery stores. Others are commercial developments such as offices and shops. Some are single sites while others are multiple sites that together will help create a complete community.

The catalyst areas are also diverse, ranging from high-intensity mixed-use around BART stations to several blocks around a Bus Rapid Transit stop. Some are entire PDAs, while others are the portions of PDAs expected to grow.

The East Bay Corridor Initiative partner jurisdictions have prioritized a set of these catalyst areas and developments. The catalyst areas include a host of housing, infrastructure, community facilities and commercial projects that might be completed over a 10-20 year period, starting immediately. A first step is building the catalyst development projects. These are "shovel ready:" permitted for development and fully designed, but in some cases not fully funded. These projects could be built in the next 2-5 years.

In some cases, the catalyst projects can likely be built with private funding. In others, a combination of private, non-profit and public funding are needed to push the projects forward. This reflects the varying "market conditions" across the corridor: the level of demand for new housing and commercial space, including the amount residents and businesses would pay to occupy new housing units or office and retail buildings. Across the corridor, a mix of market-rate and mixed-income housing are needed to meet the needs of a diverse population.

In places where few residents and businesses are willing to pay the rents or sales prices private developers require to make a desired level of profit, privately funded development is unlikely. In today's housing market, private developers typically seek rents or sales prices that are unaffordable to most East Bay residents. As a result, additional funding sources are needed for many projects—such as proceeds from the state of California's Cap and Trade auction and low-interest loans supported by federal tax credits. These projects can help set the stage for market-rate development. New grocery stores and high tech offices have recently been completed in Priority Development Areas anchored by an existing residential community, recently completed mixed-income housing, and local investments that create more inviting public spaces such as trees, plazas, and improved sidewalks.

Catalyst Development Areas

Areas identified for significant investment 
		and development in adopted plans—in some cases a portion 
		of a PDA and in some cases an entire PDA. These are the places where infrastructure investments, housing, 
		and services can create the critical mass necessary for a successful district that anchors the corridor.
Sketch: San Pablo Mixed-Use Center South

San Pablo Mixed-Use Center South

Sketch: Richmond BART Station, Downtown & MacDonald Ave Livable Corridors

Richmond BART Station, Downtown & MacDonald Ave Livable Corridors

Sketch: El Cerrito Del Norte & Plaza BART Station Areas

El Cerrito Del Norte & Plaza BART Station Areas

Rendering: Downtown Berkeley

Downtown Berkeley

Map of Catalyst Areas(Oakland to Union City)
Photo: Emeryville San Pablo Avenue

Emeryville San Pablo Avenue

Maps and Rendering: West Oakland, Broadway/Valdez, Lake Merritt/Chinatown

6–8: West Oakland, Broadway/Valdez, Lake Merritt/Chinatown

Map: Oakland International Boulevard Catalyst Areas

Oakland International Boulevard Catalyst Areas

Rendering: Oakland Coliseum Area

Oakland Coliseum Area

Map: Downtown San Leandro

Downtown San Leandro

Map of Catalyst Areas(Oakland to Union City)
12: Bay Fair BART Station Area; 13: Photo, Ashland Cherryland Business District;
			14: Downtown Hayward
South Hayward BART Station Area

South Hayward BART Station Area

South Hayward BART Station Area

Union City Intermodal Station Area

Catalyst Projects: Specific development 
		projects in Priority Development Areas (PDAs) identified as catalysts in community plans. These are 
		either 'shovel ready' or have completed substantial portions of the permitting process.
  1. Plaza San Pablo: Regional community health complex with affordable senior housing and neighborhood services
  2. Miraflores Senior Housing: 80 units of affordable senior housing adjacent to local services and open space
  3. El Cerrito Senior Mixed-Use Apartments: 63 units of affordable senior housing and groundfloor commercial space within walking distance of health services, grocery stores, and BART
  4. Berkeley Way: Mixed-use project blocks from Downtown Berkeley BART station providing affordable housing, homeless services and a shelter
  5. West Grand & Brush Street Apartments: 60 units of mixed-income housing and 130-student childcare center near Uptown Oakland
  6. Fruitvale Transit Village Phase II: 275 units of mixed-income housing adjacent to the Fruitvale BART station and shopping district. Last phase of successful mixed-use residential, retail, office, and community services project.
  7. 94th and International: 60 units of affordable housing next to rapid bus and local services
  8. Marea Alta Apartments Phase II: 200 units of affordable family housing, a childcare center and underground replacement parking for adjacent BART station; Phase II will have 85 affordable senior rental units.
  9. Washington Ave/Thornton St Housing: 60 units of market rate housing less than 5 minutes' walk from San Leandro BART station
  10. Ashland Family Housing: 85 units of mixed-income family housing, ground floor retail and a new public plaza.
  11. Lincoln Landing: 486 units and 80,000 square feet of retail on site of vacant Mervyn’s store
  12. Valle Vista Area Development: 17 acre city-owned site zoned for mixed use and a new park within 5 minute walk of South Hayward BART station
  13. Union City Intermodal Station District Block 2: Estimated 245 unit market rate housing project adjacent to the Union City BART station
  14. Hercules Bayfront Transit Village: 1,392 mixed income homes within walking distance of town center and a planned reigonal intermodal transit center with ferry, train and bus services
Rendering of Miraflores Senior Housing

Miraflores Senior Housing

Rendering of West Grand and Brush Street Apartments

West Grand and Brush Street Apartments

Rendering of Marea Alta Apartments

Marea Alta Apartments

Rendering of Ashland Family Housing

Ashland Family Housing

Map of Priority Development Areas with
		BART and Planned & Potential Bus Rapid Transit

Continue to next section